Research World (November-December 2015)

Date of publication: December 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.

Abstract:

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in any society. This can be some of the most challenging and rewarding research done by the industry.

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