Abstract:
Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in any society. This can be some of the most challenging and rewarding research done by the industry.
Magazines
Research World (December 2017)
Catalogue: Research World 2017
Author: ESOMAR B.V.
 
December 16, 2017
Research Papers
Too much genius, not enough wisdom
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Frances Williams, Helen Clark
 
November 18, 2015
Magazines
Research World (December 2016)
Catalogue: Research World 2016
Author: ESOMAR B.V.
 
December 15, 2016
