Abstract:

This new ESOMAR report covers the level of telephone, mobile and internet coverage in 56 countries across Europe, Africa, North and South America, Asia and Oceania. It is the first comprehensive report of this kind integrating consistent, concurrent and comparable measures across different regions using robust and well-documented sources such as the EU's Eurobarometer and the Google Connected Consumer Survey. This unique report will help researchers to design better international studies, and make better judgments about the optimal methodology for different countries.