Research World (January-February 2016)

Date of publication: February 15, 2016

Catalogue: Research World 2016

Author: ESOMAR B.V.

Abstract:

The research industry is undergoing a rapid transformation with an abundance of new data streams as well as new technology to integrate these data sources with traditional panel and survey data. This should leave us well placed for the future but truth is that our capabilities and techniques need to develop even more rapidly to keep up and stay relevant. What do researchers need to do to adapt to this new environment?

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