Resources Library by ANA

Media measurement by telephone and viewdata

This paper begins by discussing the changing media scene in Britain, with particular reference to the emerging need for fast reported, accurate data on daily or weekly media audiences. In the past this has been available only for the television...

Catalogue: Seminar 1982: Improving Media Research

Author: John Clemens

June 15, 1982

Models of the effects of advertising

An aggregate, numerical model is proposed to assess the effects of advertising. It is intended as an aid to advertisers and to an advertising agency. The main decisions it assists are about the size and allocation over time of the advertising budget,...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Simon Broadbent

June 15, 1982

Forecasting long distance travel in the Netherlands

By recourse to our study on Dutch long distance travel we seek to illustrate how social research can be used to assist in the development of mathematical models for the purpose of forecasting transport flows.

Catalogue: Papers 1982: Social Research And Prediction

Authors: John Wicks, David Ashley

June 15, 1982

Revision of the social class concept

This paper summarizes the results of an investigation into the predictive power not only of social class but also of income and other socio-economic and demographic variables. Special attention is paid to the discriminatory value of these variables...

Catalogue: Seminar 1982: Classifying Consumers

Authors: Jean F. K. Dinjens, Jan Ligthart

June 15, 1982

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Mervyn Flack

June 15, 1982

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

June 15, 1982

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1982

Analysis of the effect on grocery sales of different promotional strategies

This paper describes the results of a study designed to measure the effects of different promotional activities in stores. Regression analysis, using dummy variables, was used to analyse data obtained from an experimental design incorporating twelve...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: John Rice

June 15, 1982

Measuring the possible sales returns from retail linear displays (French)

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean Bigant, Antoine Pillet

June 15, 1982