Resources Library by ANA

Strategic B2B market analysis for global companies

In the face of globalisation, analysis of multi-industry and multi-country B2B market seems increasingly complex and challenging. It can turn into an easy task, though, if the research methodology is refined and based on carefully selected key...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Indre Cesniene

June 15, 2014

Telling visual tales

“Most other businesses are very organised and have a thorough understanding of how you present yourself and how you present data, and how important it is, but it struck me that the research industry generally didn't- Martin Lambie-Nairn, Graphic...

Catalogue: CEE Research Forum 2014: East Connection

Author: Mateusz Galica

June 15, 2014

Research 360

Combining the latest methods & techniques to uncover previously hidden insights on the exciting journey from pregnancy to motherhood.The future of research is supporting decisions with a faster, deeper and richer understanding of consumers'...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: John Humphrey, Joost Poolman Simons

June 15, 2014

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?

Authors: Vivek Banerji, Melissa Dagless, Takashi Takenoshita

Companies: Insight Dojo, Shionogi

June 15, 2014

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?

Authors: Laura Wolfs, Julia Walter-Herrmann

Company: Point-Blank International GmbH

June 15, 2014

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Dianne Gardiner

June 15, 2014

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?

Authors: Heather Dougherty, Maria Domoslawska

June 15, 2014

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate

June 15, 2014

Beyond brand tracking (Spanish)

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gabriel Aleixo, Flavio Marcondes

June 15, 2014