Abstract:

In the face of globalisation, analysis of multi-industry and multi-country B2B market seems increasingly complex and challenging. It can turn into an easy task, though, if the research methodology is refined and based on carefully selected key measures. After all, strategic market research is all about seeing the big picture and translating analysis into actionable results. In this presentation, we will provide guidelines for effective global B2B market analysis. We will discuss what steps are necessary before starting to actually look for data, what B2B data can be found publicly and how to make it all work for your needs. These guidelines will not only help to learn more about clients and enhance revenue forecasts, but will also enable to spot opportunities and reduce risks.