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Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research reports

Qualitative research into the TSA corporate adverting campaign

Lintas Ltd. in conjunction with the COl are currentlydeveloping a new corporate advertising campaign for theTraining Services Agency. The purpose of the campaignis to create a more informed and sympathetic attitudeamongst employers, employees and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research into the TSA corporate adverting campaign . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-tsa-corporate-adverting-campaign-


Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research into Sunsilk foam conditioner . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-foam-conditioner-


Research reports

Assessing the efficacy of OTC medicines

This paper sets out an approach to understandingassessingandthe efficacy of DTC medicines. This approachpsychologicaltakes into account the interaction between physical andinfluences. Correspondingly,in the causation of illness.it is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Assessing the efficacy of OTC medicines . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/assessing-the-efficacy-of-otc-medicines-


Research reports

Research into 'bitterman' and 'our house' advertising for Ind Cope

Advertising for Ansells Bitter and Tetley Bitter in theMidlands and the North has been based on a similar format,the Bitterman. In the South, however, the decisionwas taken not to adopt the 'Bitterman' approach. However,it is felt that there could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Research into 'bitterman' and 'our house' advertising for Ind Cope. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/research-into-bitterman-and-our-house-advertising-for-ind-cope


Research reports

Qualitative research on the new Dairy Box commercial

A new commercial has been produced for Dairy Box ('Why Not?')with the intention of eliciting the following responses:1. Dairy Box is the highest quality boxed assortmentof very well made, delicious, milk chocolates;2. It is, therefore, showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1975
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Citation

, C. (1975a, October 08). Qualitative research on the new Dairy Box commercial . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-new-dairy-box-commercial-


Research reports

Qualitative research into creative developments for Harvey's Bristol cream

Masius, Wynne-Williams and D'Arcy McManus have produced acommercial for Harvey's Bristol Cream for the Christmasseason, which is intended to minimize the importance ofthe price differential between Harvey's and competitivebrands. The research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research into creative developments for Harvey's Bristol cream . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-harvey-s-bristol-cream-


Research reports

Report on qualitative research into the target health and wealth policy

The Target Life Assurance Company have developed a totally new type of life insurance policy. Target Life wanted to be able to identify which of these twopossibilities found the greater favor with consumers and theirreasons for this. At the same...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Report on qualitative research into the target health and wealth policy. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-the-target-health-and-wealth-policy


Research reports

Qualitative research on Dairy Box tv advertising

A new commercial for Dairy Box has been developed called'Rural Vision'. The film shows Dairy Box in a relaxedcountry garden setting, being shared and eaten by a varietyof people. Two soundtracks of the 'love' song (from the'Bob Carol' film) were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
×

Citation

, C. (1975a, October 03). Qualitative research on Dairy Box tv advertising. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-tv-advertising