Back

Benson & Hedges special vending size qualitative research

Date of publication: December 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Earlier this year Benson & Hedges Special Vending Size was introduced and has been available in various selected outlets since July. The cigarette is a shorter version of Special Filter, retailing at 42p and is intended to hold the Benson Hedges franchise against possible trading down from Special Filter until 1978 when it is anticipated that EEC regulations will operate which will make King Size economically more attractive. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1975a, December 01). Benson & Hedges special vending size qualitative research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/benson-hedges-special-vending-size-qualitative-research