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Qualitative research on Sequana mix

Date of publication: December 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research reports on the results of a small qualitative study of reactions to the Sequana mix, which it is understood was run parallel to a quantitative study. This qualitative research was a continuation of earlier work which looked at the target market's background attitudes to bath additives and responses to provisional Animatics for Sequana.

CRAM/Peter Cooper Archive

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Qualitative research on Sequana animatics

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1975

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Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics


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Qualitative research into McDougalls sponge mix packaging

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

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Citation

, C. (1976a, April 01). Qualitative research into McDougalls sponge mix packaging. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-mcdougalls-sponge-mix-packaging


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Qualitative research into two sorbet mix positioning

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1977

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Citation

, C. (1977a, September 01). Qualitative research into two sorbet mix positioning . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-two-sorbet-mix-positioning-


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Citation

, C. (1975a, December 01). Qualitative research on Sequana mix. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-two-sorbet-mix-positioning-