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Videos

Visual focus: Better focus groups thanks to smartphones

Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as devices that distract respondents from the subject and that...

Catalogue: Fusion 2019
Authors: Margré Nijkamp, Roos Thijssen
Company: Motivaction International B.V.
November 10, 2019
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Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones-10861


Research papers

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get


Videos

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
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Citation

Hager, C. (2019a, November 10). Think the present, model the future!. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/think-the-present-model-the-future--10875


Videos

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019
Authors: Kyle Findlay, Horacio Gonzalez
Company: Kantar
November 10, 2019
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Citation

Findlay and Gonzalez (2019a, November 10). Integrated insights engine. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/integrated-insights-engine


Videos

The shoe mystery

Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.

Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
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Citation

Derval, D. (2019a, November 10). The shoe mystery. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-shoe-mystery


Research papers

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
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Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change


Research papers

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
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Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/metaphors-we-remember-by


Research papers

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Patrick Fagan, Hugh Carling
Company: Liveminds
November 10, 2019
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Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality


Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
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Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem