What you see (is NOT) what you get

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: CoolTool Inc

Author: Dmitry Gaiduk

Abstract:

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

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