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What you see (is NOT) what you get

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Author: Dmitry Gaiduk

Abstract:

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Dmitry Gaiduk

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Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


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Fields and Andersen (1986a, June 15). What you say is what you show, and what you show is what you say. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/what-you-say-is-what-you-show-and-what-you-show-is-what-you-say


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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/now-i-see-what-you-mean