Abstract:
The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research quickly and at scale. Yet in this rapidly changing environment, human-driven research expertise and insight is as critical as ever, whether it?s embedded into automated solutions or layered on top to further optimise specifics of research design, implementation or activation.
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Research Papers
My Telstra experience is an agent of change
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Peter Harris, Bob Sharma, Frederic Anne
Companies: Vision Critical, Telstra
March 20, 2011
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