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Videos

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


Videos
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Citation

(2022a, September 23). Business presentation: Qualitative Insights, not Qualitative Answers. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/business-presentation-qualitative-insights-not-qualitative-answers


Videos
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Citation

(2022a, September 23). Closing Keynote: Esie Mensah. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/closing-keynote-esie-mensah


Videos
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Citation

(2022a, September 23). REA - Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/rea---less-pain-less-fear-and-a-healthier-future-for-our-children-using-virtual-reality-in-blood-drawing-procedures


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-


Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa