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Videos

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Becoming a World's First! Making Carbon Neutrality a Reality. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/becoming-a-world-s-first-making-carbon-neutrality-a-reality-11976


Videos

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/sounds-with-soul-11960


Research papers

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
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Citation

Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today


Videos
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Citation

(2022a, September 23). Delivering Inclusion in Research . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/delivering-inclusion-in-research-


Videos
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Citation

(2022a, September 23). Panel Discussion: Agile Insight Transformation. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/panel-discussion-agile-insight-transformation


Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Videos
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Citation

(2022a, September 23). Freedom to Publish: Who?s Afraid of Opinion Polls?. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/freedom-to-publish-who-s-afraid-of-opinion-polls-


Videos

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change-11979

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa-12013