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(2022a, September 23). What If Young Researchers can help ?Build A Better World?, for today?. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/what-if-young-researchers-can-help-build-a-better-world-for-today-


Videos

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: PepsiCo
September 23, 2022
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Citation

(2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods--11955


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Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


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(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-


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Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/thinking-outside-the-blocks-11941


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Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


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(2022a, September 23). Business presentation: Qualitative Insights, not Qualitative Answers. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/business-presentation-qualitative-insights-not-qualitative-answers


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(2022a, September 23). Closing Keynote: Esie Mensah. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/closing-keynote-esie-mensah