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Research papers

Discussant of mr. Collins' paper

I am in the happy position, as discussant, of disagreeing with everything that the speaker has said. My own view of market research, science and most activities is that they contain "ideas" and "observations". "Techniques" are a bridge between the...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Charles W. Clunies-Ross
February 1, 1970
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Citation

Clunies-Ross, C. W. (1970a, February 01). Discussant of mr. Collins' paper. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/discussant-of-mr-collins-paper


Research reports

Report on programme of research on non-users' attitudes towards banking

The research program was undertaken in order toinvestigate the apparent effectiveness of some proposedadvertising designed to attract people without BankAccounts to a bank at Barclays. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 21, 1970
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Citation

, C. (1970a, January 21). Report on programme of research on non-users' attitudes towards banking. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/report-on-programme-of-research-on-non-users-attitudes-towards-banking


Research papers

Distribution-radar

A frequent problem in marketing research is how to collect information on the consumers of a product, which has a small market share. If a product is used by 5 out of 100 housewives one will need 4.000 interviews to reach a sample of 200 users. Many...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Olle Steiner
November 1, 1969
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Citation

Steiner, O. (1969a, November 01). Distribution-radar. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/distribution-radar


Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969
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Citation

Pfaff, M. (1969a, November 01). Experiments on an adaptive computer model of a distribution channel. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/experiments-on-an-adaptive-computer-model-of-a-distribution-channel


Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969
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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


Research papers

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: A.M. Rogers
November 1, 1969
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Citation

Rogers, A. (1969a, November 01). Planning and implementing distribution policies. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/planning-and-implementing-distribution-policies


Research papers

Inventory management at store level for large distributors

For many years IBM has been conducting a long-range investigation into the future of retail data processing. It was and still is our aim to design methods and techniques which will allow an automatic replenishment of the items carried in department...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: H.J. Gehrig
November 1, 1969
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Citation

Gehrig, H. (1969a, November 01). Inventory management at store level for large distributors. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/inventory-management-at-store-level-for-large-distributors


Research papers

Interrelationship between the market segments and the buyer behaviour

An inductive approach is presented in this paper. This approach involves the following stages: The detailed discussion of a study which attempted to identify different market segments to which four separate retail establishments have been catering;...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Coskun Samli
November 1, 1969
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Citation

Samli, C. (1969a, November 01). Interrelationship between the market segments and the buyer behaviour. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/interrelationship-between-the-market-segments-and-the-buyer-behaviour


Research papers

Cooperation between manufacturers and distributors in order to increase sales efficiency

The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Folke Larsson
November 1, 1969
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Citation

Larsson, F. (1969a, November 01). Cooperation between manufacturers and distributors in order to increase sales efficiency. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/cooperation-between-manufacturers-and-distributors-in-order-to-increase-sales-efficiency