Resources Library by ANA

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Authors: Johan Aucamp, B. Madell

November 1, 1969

Distribution of a British national daily newspaper

We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Authors: J. A. Farmer, N. L. Webb

November 1, 1969

How marketing research can increase the efficiency of retail distribution

With the constant evolution of techniques available for gathering and interpreting objective information on consumer's behaviour, it is of increasing interest to consider the possibility of using more scientific methods on which to base the policy...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Edoarda Sanna Della Porta

November 1, 1969

How to organise and motivate middlemen

In this paper, we have tried to analyse the way in which middlemen intervene in a channel, how they are organised for competition and cooperation, how they can be motivated.

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Antoine Pillet

November 1, 1969

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Glsela Steinert

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

November 1, 1969

Conclusion

Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

November 1, 1969

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1969

Design as a function of marketing

What are the real problems of business today ? What ought to be almost the sole preoccupations of management are marketing and innovation. By definition this means getting closer and closer to one's markets, understanding their structure and their...

Catalogue: The European Marketing Research Review 1969

Author: James Pilditch

August 1, 1969

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969

Author: Francesco Alberoni

August 1, 1969