Back

Comments on mr. J.D. Noordhoff's paper

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John Knecht

Abstract:

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields of extra-marital intercourse, abortion, prostitution, homosexuality and pre-marital intercourse are not available, so that we cannot judge the validity of the survey on the basis of the data regarding these activities.

John Knecht

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Knecht, J. (1970a, February 01). Comments on mr. J.D. Noordhoff's paper. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/comments-on-mr-j-d-noordhoff-s-paper