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Webinars

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Catalogue:
Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea
Company: SORMA
July 9, 2021
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Citation

Serbanica, Luck, Costinas and Pencea (2021a, July 09). SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/sorma---esomar-event-cum-sa-iti-cresti-vanzarile-utilizand-cercetarea-de-marketing-


Webinars

Strategies to Reveal the ROI Behind Hidden Data

In today?s world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools. There?s no efficient way to search and extract all the possible value from what has...

Catalogue: Webinars 2021
Authors: Scott Litman, Kristi Zuhlke
Companies: Lucy, KnowledgeHound
July 9, 2021
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Citation

Litman and Zuhlke (2021a, July 09). Strategies to Reveal the ROI Behind Hidden Data. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/strategies-to-reveal-the-roi-behind-hidden-data


Webinars

Transforming data collection without paralysing your insights business

All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding...

Catalogue: Webinars 2021
Author: Greg Dunbar
Company: Cint AB
July 8, 2021
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Citation

Dunbar, G. (2021a, July 08). Transforming data collection without paralysing your insights business. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/transforming-data-collection-without-paralysing-your-insights-business

Emotion AI

An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with...

Catalogue: Webinars 2021
Author:
Company: Entropik Tech
July 7, 2021
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Citation

(2021a, July 07). Emotion AI. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/emotion-ai


Webinars

Home from Home

As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a...

Catalogue: Webinars 2021
Author: Bertie Lewis
Company: Streetbees
July 6, 2021
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Citation

Lewis, B. (2021a, July 06). Home from Home. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/home-from-home


Webinars

The Future of CPG is Sustainable

Although sustainable product innovation is often perceivedas a ?nice to have? within large organizations, the Harvard Business Review hasstated that the future for CPG specifically is sustainable. If that?s true, howcan organizations pivot through...

Catalogue: Webinars 2021
Authors: Andrew Konya, Cherie Leonard, Lorne Lucree
Company: Remesh
July 6, 2021
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Citation

Konya, Leonard and Lucree (2021a, July 06). The Future of CPG is Sustainable. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-future-of-cpg-is-sustainable


Webinars

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021
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Citation

Olof Philogène and Poelmann (2021a, June 30). Increase insights ROI with knowledge management. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/increase-insights-roi-with-knowledge-management


Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021
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Citation

Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice


Webinars

Unboxed: The power of the subscription economy in food & beyond

Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service...

Catalogue: Webinars 2021
Authors: Fiona Battle, Saurabh Bhandari, Jad Rahme
Company: Streetbees
May 27, 2021
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Citation

Battle, Bhandari and Rahme (2021a, May 27). Unboxed: The power of the subscription economy in food & beyond. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/unboxed-the-power-of-the-subscription-economy-in-food-beyond