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The Future of CPG is Sustainable

Date of publication: July 6, 2021

Catalogue: Webinars 2021

Company: Remesh

Authors: Andrew Konya, Cherie Leonard, Lorne Lucree

Abstract:

Although sustainable product innovation is often perceived as a ?nice to have? within large organizations, the Harvard Business Review has stated that the future for CPG specifically is sustainable. If that?s true, how can organizations pivot through change, and what do consumers expect from brands?

In this webinar moderated by Andrew Konya (Remesh CEO), Cherie Leonard (Associate Director of Foresight & Sustainability Insights at Colgate-Palmolive) and Lorne Lucre (Chief Innovation Officer at Voyant Beauty) will discuss:

  • How to think about measuring progress in sustainability
  • The expected growth, operation, and cost benefits of producing sustainable products
  • The future of sustainable market research in the CPG industry
  • Changing consumer behavior and opinions on sustainability, post-COVID

Andrew Konya

Author

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Cherie Leonard

Author

This is a long description of some author details.

Lorne Lucree

Author

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Konya, Leonard and Lucree (2021a, July 06). The Future of CPG is Sustainable. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs-8091