Resources Library by ANA

Emphasis on problems or opportunities in dairy products marketing

I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Maarten Van Mesdag

May 1, 1968

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: M. T. Meulenberg

May 1, 1968

Problem of fact finding and prediction in the marketing of farm products

Throughout this paper, our attention was intentionally focused on the problems and difficulties with which agricultural policy is faced in regard to the 1possibilities and limitations of structural transformation. These were studied in the light of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Gunther Schmitt

May 1, 1968

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Noeu Cannat

May 1, 1968

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Authors: Willem G. Gussekloo, W. Knapper

May 1, 1968

Comments on papers: Session I

Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: G. Harrinston

May 1, 1968

In reply to Mr. Rasmussen's remark from the floor

The supply situation as such needs to be got under control, and I believe that more awareness amongst our farmers of their role in the economy and their entrepreneurial responsibility to themselves should be fostered. The government's role, I feel,...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Maarten Van Mesdag

May 1, 1968

Problems of fact-finding in marketing to farmers

The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Ken Clarke

May 1, 1968

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: K. W. Aspinall

Company: GSK

May 1, 1968