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Research papers

A continuing world-wide research programme

This paper is not intended to be a technical contribution, although we will comment on some techniques and methods that we use. Rather, our purpose today is to focus upon the development, implementation and administration of a global multi-country...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Theodore Nowak, William J. Wilson
Company: The Coca-Cola Company
June 15, 1971
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Citation

Nowak and Wilson (1971a, June 15). A continuing world-wide research programme. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/a-continuing-world-wide-research-programme


Research papers

Comments on dr. Joyce's paper

I do not wish to comment on Timothy Joyce's paper at length, but there are several points at which he misrepresents Fishbein theory, and I would like to comment on two of these.

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Mary Tuck
June 15, 1971
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Citation

Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/comments-on-dr-joyce-s-paper


Research papers

Application of a general model in multi-national marketing planning

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Oluf T. Damm, Flemming Hansen
June 15, 1971
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Citation

Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning


Research papers

Consequences of applying the Fishbein model to advertising planning

In this paper we would like to: 1) initially show some examples of the results we have obtained using the model, indicating the various degrees of success and failure we have achieved; 2) briefly discuss some of the factors which TNA has found...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: A. B. Cowling
Company: KANTAR TNS Malaysia
June 15, 1971
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Citation

Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning


Research papers

Planning a multi-country research

The logic of marketing which launched the decision makers to be conscious of the entire environment of their areas of operation., is now encouraging companies to surpass the boundaries of these areas and become international,- inter-sectorial, etc....

Catalogue: Seminar 1971: Multi-Country Research
Author: Mario Miraglia
June 15, 1971
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Citation

Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/planning-a-multi-country-research


Research papers

Report-back from working group I

The group welcomed the distinctions drawn on the first day between the various types of promotional activity and regretted that these distinctions were not subsequently maintained when interpreting research into promotions - particularly panel data....

Catalogue: Seminar 1971: Below-The-Line Activities
Author: F. R. Jephson
June 15, 1971
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Citation

Jephson, F. R. (1971a, June 15). Report-back from working group I . ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-i-


Research papers
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Citation

Holm, K. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-iv-845


Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971
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Citation

Gijs, R. (1971a, June 15). Research into consumer motivation within the framework of marketing information systems. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/research-into-consumer-motivation-within-the-framework-of-marketing-information-systems


Research papers

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research
Author: Friedrich Wendt
June 15, 1971
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Citation

Wendt, F. (1971a, June 15). Sampling problems on an European scale. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/sampling-problems-on-an-european-scale