Report-back from working group I

Date of publication: June 15, 1971

Author: F. R. Jephson

Abstract:

The group welcomed the distinctions drawn on the first day between the various types of promotional activity and regretted that these distinctions were not subsequently maintained when interpreting research into promotions - particularly panel data. They felt the need to differentiate between the various types of promotion, e.g. money-off or gifts, when interpreting data, since effects can be very different.

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