Report-back from working group I
Abstract:
The group welcomed the distinctions drawn on the first day between the various types of promotional activity and regretted that these distinctions were not subsequently maintained when interpreting research into promotions - particularly panel data. They felt the need to differentiate between the various types of promotion, e.g. money-off or gifts, when interpreting data, since effects can be very different.
This could also be of interest:
Research Papers
Report-back from working group I
Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971
Research Papers
Report-back from working group II
Catalogue: Seminar 1971: Below-The-Line Activities
Author: Janny N. Lok
June 15, 1971
Research Papers
Report-back from working group III
Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
June 15, 1971
