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Research papers

Analysis of magazine accumulative audience (French)

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Jean Michel Agostini
June 15, 1961
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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience (French). ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience-french-


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (English-French)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (English-French). ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-english-french-


Research papers

Marketing activities in Japan

The postwar development of the Japanese economy has been remarkable. Following the economic reconstruction which was largely effected within a decade, the national economic activities have moved far beyond the prewar level, and are maintaining a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
June 15, 1961
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Citation

Homma, H. (1961a, June 15). Marketing activities in Japan. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/marketing-activities-in-japan


Research papers

Methodical approaches to a study of the labour market in an economy of full employment (German)

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Viggo Graf Blücher
June 15, 1961
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Citation

Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment (German). ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/methodical-approaches-to-a-study-of-the-labour-market-in-an-economy-of-full-employment-german-


Research papers

Word of mouth and media

This paper discusses a point of view often overlooked: The importance of being - as an advertiser - talked about. The most successful of advertising executives are sometimes Irked when research people come up with survey results Indicating what...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Berend H. Feddersen
June 15, 1961
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Citation

Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/word-of-mouth-and-media


Research papers

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
September 15, 1960
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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys


Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh
September 13, 1960
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Citation

Horn et al. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-116


Research papers

Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th

The purpose for which discriminant analysis was developed, and for which it tends to be used in practice, is to obtain a function discriminating between individuals belonging to two or more populations, which can then be used to allocate further...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
September 13, 1960
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Citation

B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/comment-on-mr-norman-squirrel-s-paper-read-on-tuesday-morning-september-13th


Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Author: Klaus von Dohnanyi
September 13, 1960
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Citation

von Dohnanyi, K. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting