Abstract:
The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.
This could also be of interest:
Research Papers
The share of psychology in statistical market surveys (French)
Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
 
June 15, 1960
Research Papers
From number of sales to market share
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Franco Cloni, Massimo Milleri
 
June 15, 1989
Research Papers
The psychology of decision making
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Boaz Mourad
 
September 1, 1998
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)