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The share of psychology in statistical market surveys

Date of publication: September 15, 1960

Catalogue: ESOMAR Conference 1960

Author: Jules Klanfer

Abstract:

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Jules Klanfer

Author

This is a long description of some author details.

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Contextual actions speak louder than words

Catalogue: Congress 2015: Revelations

Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere

Company:

June 15, 2015

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Citation

Koornstra, Scheir and Depoortere (2015a, June 15). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words-8419


Research Reports

Project Waiter

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1979

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Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/project-waiter


Research Papers

The introduction of the Euro

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Raimund Wildner

Company: GfK

September 1, 1998

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Citation

Wildner, R. (1998a, September 01). The introduction of the Euro . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-introduction-of-the-euro-


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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-introduction-of-the-euro-