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The share of psychology in statistical market surveys

Date of publication: September 15, 1960

Catalogue: ESOMAR Conference 1960

Author: Jules Klanfer

Abstract:

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Jules Klanfer

Author

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Research Papers

The share of psychology in statistical market surveys (French)

Catalogue: ESOMAR Conference 1960

Author: Jules Klanfer

 

June 15, 1960

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Citation

Klanfer, J. (1960a, June 15). The share of psychology in statistical market surveys (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys-french-


Research Papers

From number of sales to market share

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Franco Cloni, Massimo Milleri

 

June 15, 1989

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Citation

Cloni and Milleri (1989a, June 15). From number of sales to market share. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-number-of-sales-to-market-share


Research Papers

The psychology of decision making

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Boaz Mourad

 

September 1, 1998

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Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-