You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 1606 results for you, in 435 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Ceremony: SSI Quest awards 2015

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 6th edition of the QUEST Awards.

Catalogue: Congress 2015: Revelations
Author: Chris Fanning
June 15, 2015
×

Citation

Fanning, C. (2015a, June 15). Ceremony: SSI Quest awards 2015. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/ssi-quest-awards-2015


Videos

Emotions and multi-sensory associations of fragrances

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Arnaud Montet
June 15, 2015
×

Citation

Montet, A. (2015a, June 15). Emotions and multi-sensory associations of fragrances. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/emotions-and-multi-sensory-associations-of-fragrances


Videos

The evolution express

The interplay of generations cannot be overstated as an area that needs better understanding, especially in the collective societies of India, that allow for inter-generational exchange at multiple levels. Children, parents, grandparents and even...

Catalogue: Congress 2015: Revelations
Author: Arindam Mohanty
June 15, 2015
×

Citation

Mohanty, A. (2015a, June 15). The evolution express. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-evolution-express


Videos

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it: If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition Replace...

Catalogue: Congress 2015: Revelations
Authors: Tom Malleschitz, John Kearon
June 15, 2015
×

Citation

Malleschitz and Kearon (2015a, June 15). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards--8385


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
×

Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/brand-tracking-revelations


Videos

Building a standards-of-living system for marketers

Standards-of-living (SOL) classifications are a key building block to marketing strategies. They inform every step in the brand-building framework.Historically marketers used socioeconomic variables to define these segments. However, this approach...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Driss Farissi, Othman El Ouazzani
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Farissi and El Ouazzani (2015a, June 15). Building a standards-of-living system for marketers. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/building-a-standards-of-living-system-for-marketers


Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015
×

Citation

ElNagdy, Aburayyan, Lyon, Trovato and Masood Ali Khan (2015a, June 15). Straight from the client. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/straight-from-the-client


Videos

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
June 15, 2015
×

Citation

Huyghe and Vandenreijt (2015a, June 15). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue


Videos

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Reg Baker
June 15, 2015
×

Citation

Baker, R. (2015a, June 15). What you should know about online samples. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/what-you-should-know-about-online-samples