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Research papers
Best practices in mobile research
Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev
Company: Vision Critical
October 29, 2009
Research papers
How to be successful in co-creation research?
Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Volker Bilgram, Johann Füller, Birgit Rieder
October 29, 2009
Research papers
When consumption becomes political
This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...
Catalogue: Congress 2009: Leading The Way
Author: Fabián Echegaray
Company: Market Analysis
September 22, 2009
Research papers
Information à la carte
If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...
Catalogue: Congress 2009: Leading The Way
Authors: Ineke van Meel, Jeroen Rietberg
Companies: Randstad Holding, Intellex Dynamic Reporting
September 22, 2009
Research papers
Me-to-we research
Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...
Catalogue: Congress 2009: Leading The Way
Authors: Mark Earls, John Kearon
Company: BrainJuicer
September 22, 2009
Research papers
Protection or participation?
The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...
Catalogue: Congress 2009: Leading The Way
Author: Agnes Nairn
September 22, 2009
Research papers
Looking under the hood of CSR
Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...
Catalogue: Congress 2009: Leading The Way
Author: Martin Oxley
Companies: BuzzBack Market Research, Nestlé
September 22, 2009
Research papers
On the edge or over the edge?
This presentation addresses the somewhat conflicting developments in healthcare research over recent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this...
Catalogue: Congress 2009: Leading The Way
Authors: Heike Bäumlisberger, Rachel Medcalf
September 22, 2009
Research papers
