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Research papers

Quality in research

The notion of quality takes importance in Research at various steps. To be persuaded of that, one must go back to the beginning of the Research executive's work, the initial contact with the client, until, and including the writing of the final...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Danielle Grena Delasnerie, Gerard Delamour
August 1, 1975
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Citation

Delasnerie and Delamour (1975a, August 01). Quality in research. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/quality-in-research


Research papers

Range and assortment policies

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Patrick McAnally
August 1, 1975
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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/range-and-assortment-policies


Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research reports

Qualitative research on Servis advertising concept

Cogant Elliot has developed a new advertising campaign for Servis washing machines in the form of four televisions commercials, consumer and trade press advertisements and posters.The specific objectives of the research, therefore, were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept


Research papers

A manufacturer's approach to the problems of varieties within a brand range

This paper will discuss some of the considerations that a manufacturer of strongly branded food products takes into account when facing the opportunities and problems of extending the range of varieties presented by a single brand. It offers no grand...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: B. Thorogood
August 1, 1975
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Citation

Thorogood, B. (1975a, August 01). A manufacturer's approach to the problems of varieties within a brand range. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/a-manufacturer-s-approach-to-the-problems-of-varieties-within-a-brand-range


Research papers

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling-french-


Case studies

St. Michael

Marks and Spencer, with its concentrated merchandising in a selected range of clothing and food with a single concept of quality, occupies a unique position in world marketing. There are some larger retailers in Europe in terms of sales. Our...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Jan de Somogyi
August 1, 1975
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Citation

de Somogyi, J. (1975a, August 01). St. Michael . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/st-michael-


Research papers

Researchers training in the general perspective of marketing consultants

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Guy Serraf
Company: ADETEM
August 1, 1975
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Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/researchers-training-in-the-general-perspective-of-marketing-consultants


Research papers

Researchers training in the general perspective of marketing consultants (French)

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Guy Serraf
Company: ADETEM
August 1, 1975
×

Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants (French). ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/researchers-training-in-the-general-perspective-of-marketing-consultants-french-