Researchers training in the general perspective of marketing consultants (French)

Date of publication: August 1, 1975

Company: ADETEM

Author: Guy Serraf

Abstract:

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a pedagogy based on the analysis of practical cases in market research, in the general perspective of the marketing strategy.

Guy Serraf

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF