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Researchers training in the general perspective of marketing consultants

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Company: ADETEM

Author: Guy Serraf

Abstract:

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a pedagogy based on the analysis of practical cases in market research, in the general perspective of the marketing strategy.

Guy Serraf

Author

This is a long description of some author details.

Research Papers

The development and present state of market psychology and psychological research of market research in the CSSR

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Jitka Vysekalovà

 

August 1, 1975

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Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research Papers

Motivational rivalries and corporate compartmentation

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Guy Serraf

 

August 1, 1967

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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation


Research Papers

A new model for a business game

Catalogue: ESOMAR Congress 1964

Author: Guy Serraf

 

June 15, 1964

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Citation

Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/a-new-model-for-a-business-game


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Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/a-new-model-for-a-business-game