Researchers training in the general perspective of marketing consultants

Date of publication: August 1, 1975

Company: ADETEM

Author: Guy Serraf


The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a pedagogy based on the analysis of practical cases in market research, in the general perspective of the marketing strategy.

Guy Serraf


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Research Papers

Research Papers

Research Papers

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