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Researchers training in the general perspective of marketing consultants

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Company: ADETEM

Author: Guy Serraf

Abstract:

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a pedagogy based on the analysis of practical cases in market research, in the general perspective of the marketing strategy.

Guy Serraf

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Research Papers

Researchers training in the general perspective of marketing consultants (French)

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

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Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants (French). ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/researchers-training-in-the-general-perspective-of-marketing-consultants-french-


Research Papers

Marketing research training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Peter L. F. de Jong

Company: Philips International

June 1, 1976

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Citation

de Jong, P. L. (1976a, June 01). Marketing research training in a multinational corporation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/marketing-research-training-in-a-multinational-corporation


Research Papers

Marketing training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. C.H. Kuijpers

Company: Philips International

June 1, 1976

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Citation

Kuijpers, A. C. (1976a, June 01). Marketing training in a multinational corporation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/marketing-training-in-a-multinational-corporation


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Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/marketing-training-in-a-multinational-corporation