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Research reports

Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

A new square 1-liter bottle has been designed forSainsbury's squash. It is made of translucent thickerpolythene by contrast to the present round, clear bottleand does not resemble other 25t oz or 35 o z packs . Itcould also be considered for use with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on a new square 1 litre orange squash pack for Sainsbury's . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-square-1-litre-orange-squash-pack-for-sainsbury-s-


Research reports

Qualitative research into Hawaiian Punch

Beecham Products is considering marketing Hawaiian Punchon a license from R.J. R. Foods. The basic objectives of the research reported here were toascertain whether there is a likely market gap for such aproduct and if so, those positioning concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research into Hawaiian Punch. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-hawaiian-punch


Research reports

Qualitative research on Grovewood Kitchen Units TV commercials

Cogent Elliott has devised two television commercials on the theme 'Tramps' for a nationalcampaign for Grovewood Impact - a self-assembly range ofkitchen units.The objectives of the campaign are to communicate GrovewoodImpact as a range of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Grovewood Kitchen Units TV commercials . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-grovewood-kitchen-units-tv-commercials-


Research reports

Qualitative research on 'incident' commercial

'Incident' is a new fragrance for women, designed to appealprimarily to:Single girls aged 17-22 years who regularly use a fragrance duringthe daytime.A secondary target is all women aged 15-35 years who use afragrance regularly during the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on 'incident' commercial . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-incident-commercial-


Research reports

Qualitative research on senior service 'Ship'

The objectives of this research were to examine reactions to the concept as represented by the 'Ship' pack, product and advertising. The concept as a whole was examined and compared with the idea of a Player's concept. Motivational elements were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1975
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Citation

, C. (1975a, December 11). Qualitative research on senior service 'Ship'. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-senior-service-ship-


Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975
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Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

C.D.P. produced a commercial for Christmas 1975 whichfeatures the Parker Lady ball pen. The objectives ofthe advertisement were: 1. To reinforce Parker as a maker offine writing instruments;2. To state that Parker makes highpriced (around £10)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1975
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Citation

, C. (1975a, December 02). Qualitative hall test on a new commercial for the Parker Lady Ball pen. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-hall-test-on-a-new-commercial-for-the-parker-lady-ball-pen


Research reports

Qualitative research on a third Hai Karate fragrance advertising

It is intended to launch a third Hai Karate fragrance nextyear as a tactical measure to recreate and reinforceinterest in the brand. It is known that people 'go through'Hai Karate as a gift and a new fragrance may be a way ofencouraging them to 'look...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on a third Hai Karate fragrance advertising. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-third-hai-karate-fragrance-advertising


Research reports

Qualitative research into 'laughter' fragrance

Yardley are interested in entering the medium-pricedfragrance market in competition with Revlon, Estee Lauder, Faberge, etc and during 1976 intend marketing in the UK,under their own company name, a new fragrance called'Laughter'. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research into 'laughter' fragrance. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-fragrance