Resources Library by ANA

Harnessing the grapevine

The rise of word-of-mouth is placing increasing importance on consumers at the centre of the conversation.These consumers, once identified, can be a valuable resource not only for carrying messages, but throughout the marketing cycle from identifying...

Catalogue: Congress 2005: Making A Difference

Authors: Jan Berry, Tim Wragg

Company: GfK

September 21, 2005

Inspiring creativity through online stakeholder involvement

Have you been involved in multi-country innovation research? Or ever wished you had?Do not let the hurdles of such studies hold you back, but instead make it a smart process. Inspire the innovations team, and consumers.How? Start by listening to the...

Catalogue: Congress 2005: Making A Difference

Authors: Menno Urbanus, Steffen Entzeroth, Edward Groenland, Ine Dinklo

Company: Blauw Research

September 21, 2005

Managing corporate brands successfully

While Corporate Reputation Management has grown in importance, it is generally agreed there are no adequate instruments to measure the strength of the corporate brand. This presentation introduces a perception-oriented measurement approach and...

Catalogue: Congress 2005: Making A Difference

Authors: Oliver Hupp, Siegfried Högl

Company: GfK

September 21, 2005

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference

Authors: Jenny Dawkins, Brian Gosschalk

Company: Ipsos MRBI

September 21, 2005

The values advantage

This presentation deals with a highly pertinent and relevant issue in modern life: that of understanding values and how these can have a positive effect on business strategy in order to affect the bottom line and shareholder value and vital aspects...

Catalogue: Congress 2005: Making A Difference

Authors: Madeline Hamill, Brian Hall

September 21, 2005

Transforming American Express

This presentation examines the role of qualitative research in the transformation of American Express' US Small Business Services division, an issuer of credit cards, into OPEN: The Small Business Network from American Express, a network of financial...

Catalogue: Congress 2005: Making A Difference

Authors: Jeremy Diamond, Amy Markus

Company: American Express Company

September 21, 2005

Building democracy in the UK

This presentation considers the need for a new kind of participative democracy in the United Kingdom and outlines how the UK government is using deliberative and collaborative approaches to build stronger engagement with citizens.This is illustrated...

Catalogue: Congress 2005: Making A Difference

Authors: Viki Cooke, Lucinda Devine

September 21, 2005

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference

Author: Neil Swan

Company: Ipsos MRBI

September 21, 2005

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference

Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen

September 21, 2005