The values advantage

Date of publication: September 21, 2005

Abstract:

This presentation deals with a highly pertinent and relevant issue in modern life: that of understanding values and how these can have a positive effect on business strategy in order to affect the bottom line and shareholder value and vital aspects of the way we live, as determined by government and other societal groups. It proposes a means of measuring existing values and how the understanding of these can be used for persuasion and influence in both a business and state/public context.

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