Resources Library by ANA

Brain branding

Advances in brain science now make it possible to measure a brand's impact on consumers' unconscious emotions and decisions.This presentation shows how these advances can be translated into real-world services for brand equity and brand management...

Catalogue: Congress 2005: Making A Difference

Authors: Annette Asp, Steven Quartz

September 21, 2005

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference

Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar

Company: Nielsen

September 21, 2005

Powerful insights

This presentation describes how Ethnographic Research, a method providing clients and market researchers with the possibility to jump into the respondents' life and take part in particular situations and relevant actions, can overcome barriers of...

Catalogue: Congress 2005: Making A Difference

Authors: Edeltraud Kaltenbach, Ji-Seun You

Company: Maritz Research

September 21, 2005

Soweto and the legacy of apartheid

Ten years after the transition to democracy, South Africa's predominantly black population, living in socially under-serviced areas created by apartheid, faces the challenge of integrating into a world dominated by global competition, rapid...

Catalogue: Congress 2005: Making A Difference

Author: Sheny Medani

September 21, 2005

Advertising in Asia

Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of...

Catalogue: Congress 2005: Making A Difference

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

September 21, 2005

Online fights back!

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...

Catalogue: Congress 2005: Making A Difference

Authors: Richard Thornton, Tony Hufflett

September 21, 2005

Predicting advertising efficiency

To anticipate and understand the impact of an advertising message, marketing professionals are looking for new solutions.This presentation presents the IM! (Impact Memoire) Method, particularly useful in increasing effectiveness during the campaign...

Catalogue: Congress 2005: Making A Difference

Authors: Bruno Poyet, Olivier Koening

September 21, 2005

Research in aiding democracy in Afghanistan

This presentation demonstrates how research can help contribute effectively to changes in the society.It also demonstrates how the market research industry can stretch itself, making adjustments and suitably molding its techniques to work in adverse...

Catalogue: Congress 2005: Making A Difference

Authors: Kaushik Mukherjee, Sunil Pillai

Company: Nielsen

September 21, 2005

Communications and bottom line

Neuromarketing - brain wave or brain scam?This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

September 21, 2005