Resources Library by ANA

Problems of non-response and non-cooperation in a people meter panel

The quality of any audience measurement system is dependent on the quality of the sample upon which its data are based. This paper presents the results of two pieces of research that examine different aspects of A.C. Nielsen's network people meter...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Barry Kiefl, David M. Tattle

Company: Nielsen

June 15, 1992

Results and perspectives in image-measurement and interpretation

The so called Image and the relevance for buying behaviour imputed to it gains importance for planning of marketing communications - talking about brand- and corprorate images. This inclination is confronted by a lack of theoretical and conceptional...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Stephan Götze

June 15, 1992

Radio advertising expenditure

This paper presents a comparison of the radio landscape and radio advertising in European countries. The commercial radio landscape in Europe varies considerably from country to country, ranging from Sweden where there is no commercial radio to Italy...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Flemming Hansen, Lars Grønholdt

June 15, 1992

The dilemmas of the durables researcher

The Durables industry is considerably less researched than many others, such as fast moving consumer goods. It is a competitive one nevertheless, and research has, or should have an important role. Moreover there are some problems which are more or...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: David Hawkins

June 15, 1992

To be or not to be durable

The Consumer Electronics Industry has worldwide arrived at a phase of reconditioning. Both manufacturers, consumers and the intermediate trade are confronted with Shakespeare's intriguing question mark: "To Be Or Not To Be?". Who will survive? There...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Nico van der Zanden

Company: Philips International

June 15, 1992

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

The paradigmatic concept of a brand is a name standing for a "virtual individual". Within this traditional approach, a multi-brand product carrying more than one brand is an antinomy, standing against the idea that a loyal consumer can trust the...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

June 15, 1992

The Gulf markets

This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Hussain M. Sultan

June 15, 1992

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Karl-Georg Herbert

Company: Produkt + Markt GmbH & Co. KG

June 15, 1992

What mother never told you about market research

This paper shares my observations about the way we conduct market research. No longer is market research seen as the scientific arm responsible for solving business problems. We are now the "give me a number" group. Market research should be the...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Lewis H. Knickerbocker

June 15, 1992