Abstract:
This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some luck. Nothing comes easy. There is a wealth of information in the papers that will be presented to you over the next three days. I wish you a very successful and above all an enjoyable conference.
This could also be of interest:
Research Papers
Bringing the TV meters to the Gulf
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Fady Rizkallah
 
January 1, 1994
Research Papers
Ecological changes in the Gulf
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mahmoud T. Abdulraheem
 
June 15, 1992
