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Research papers

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers
Authors: Michael P. Cook, Hy Mariampolski
Companies: QualiData Research Inc., Givaudan
September 26, 2008
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Citation

Cook and Mariampolski (2008a, September 26). A world of chicken flavors. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-world-of-chicken-flavors


Research papers

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers
Authors: Michael Richarme, John V. Colias
Company: Decision Analyst, Inc.
September 26, 2008
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Citation

Richarme and Colias (2008a, September 26). Realism in research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/realism-in-research


Research papers

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers
Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz
Company: Nielsen
September 26, 2008
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Citation

Joshi, Tamang and Vashisthaz (2008a, September 26). You can't judge a book by its cover!. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/you-can-t-judge-a-book-by-its-cover-


Research papers

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers
Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray
Companies: Market Analysis, GlobeScan Incorporated
September 26, 2008
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Citation

Deshmukh, Hetherington, Kritski and Echegaray (2008a, September 26). The impact of climate change on business. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-impact-of-climate-change-on-business


Research papers

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008
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Citation

Ryan and Klaassen (2008a, September 26). Mapping the emerging digital frontier. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/mapping-the-emerging-digital-frontier


Research papers

Pushing the envelope

A major stress point for media researchers today is the inadequacy of established approaches in generating insights for the planning and buying of new and emerging ad media. On one hand we are constantly pushed towards sample-based, quantitative...

Catalogue: Congress 2008: Frontiers
Author: Beth Uyenco
Company: Microsoft
September 26, 2008
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Citation

Uyenco, B. (2008a, September 26). Pushing the envelope. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/pushing-the-envelope


Research papers

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers
Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle
Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.
September 26, 2008
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Citation

Cooper, Patterson, Zhou, Qiu and Pawle (2008a, September 26). Chinese frontiers. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/chinese-frontiers


Research papers

The ROI of customer satisfaction research

Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major...

Catalogue: Congress 2008: Frontiers
Authors: Jonathan Wibberley, Phyllis MacFarlane
Company: GfK
September 26, 2008
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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research


Research papers

Truth beyond common beliefs

The deduction of partial utilities within conjoint analyses is based on the assumption that people maximise their utility (homo oeconomicus). This assumption is contradicted by a broad swathe of empirical findings which have demonstrated that people...

Catalogue: Congress 2008: Frontiers
Author: Florian Bauer
Company: IRIS Network
September 26, 2008
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Citation

Bauer, F. (2008a, September 26). Truth beyond common beliefs. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/truth-beyond-common-beliefs