Resources Library by ANA

Summary of discussions in group III

Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Newlands

January 1, 1973

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: D. Thicker, Andrew Robert McIntosh

January 1, 1973

A practical approach to sampling for business readership studies

This paper has sought to show that the sampling problems could be overcome efficiently and economically. The identification problems could also be solved if the naive idea that one was after the 'decision makers' were abandoned: a definable group of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Len J. Marchant

January 1, 1973

The doubtfulness of representative samples in the field of industrial market research

The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: D. A.M. Zehnhoff

Company: Philips International

January 1, 1973

Alternative approaches to industrial sampling problems

In this paper I want to discuss three methods of industrial sampling which can be used in some of the situations in which difficulties can arise. The conclusion I should like to draw from these examples of alternative sampling methods for industrial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

January 1, 1973

The selection of interviewers for industrial marketing research

This paper attempts to provide an answer to these questions, on the basis of more than ten years experience of industrial surveys directed to a very varied range of assignments by an international firm of consultants . The true problem underlying...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Louise Perruche

January 1, 1973

A summary of the seminar

The first objective of the seminar was to examine sampling frames available in Europe. The second part of the first objective was to examine the problems involved in trying to relate results of sample surveys back to the universe. The second...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Johan Aucamp

January 1, 1973

What makes an industrial interviewer

The aim of market research should be to provide data to help solve marketing problems. This applies equally to industrial as well as consumer market research. Accepting this premise, the main task of market research, then, is to deal with commercial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: J. F. Dijkstra

January 1, 1973

The problems of data aggregation and of imperfect data in a capital goods market

This study is based on a market simulation model for a capital goods market. This model delivers data about single industrial establishments using a particular capital good. The generated data ere about single establishments and consist of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: F. Bliemel

January 1, 1973