Abstract:
Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring to notice at the end of the conference. They fall into four categories: - sampling - grossing-up - interviewers - sources. We didnât make any recommendations in any of these categories except the last one on sources, and that will come at the end.
Research Papers
Summary of discussions in group I
Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
 
January 1, 1973
Research Papers
Problems of measurement in industrial market research
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: V. C. Nolan
 
June 15, 1962
