Abstract:
The first objective of the seminar was to examine sampling frames available in Europe. The second part of the first objective was to examine the problems involved in trying to relate results of sample surveys back to the universe. The second objective of the seminar was to look into the different types of interviewing used (excluding postal) to obtain information in industrial markets.
This could also be of interest:
Research Papers
Summary of the seminar
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
 
June 15, 1972
Research Papers
Conclusions of the seminar
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Julia Ann Burdus
 
June 15, 1973
