The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the statistical basic data as well as for the further methodical development of industrial market research. Finally it should be born in mind that the industrial market research has by far not reached its point of culmination and that, to the author's conviction, it has ample possibilities for a bright future.
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Peter Bornitz
October 1, 1981
- This could also be of interest