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The doubtfulness of representative samples in the field of industrial market research

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Company: Philips International

Author: D. A.M. Zehnhoff

Abstract:

The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the statistical basic data as well as for the further methodical development of industrial market research. Finally it should be born in mind that the industrial market research has by far not reached its point of culmination and that, to the author's conviction, it has ample possibilities for a bright future.

D. A.M. Zehnhoff

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Research Papers

The financial market data service for establishments

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Rolf Pfleiderer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1984

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Citation

Pfleiderer, R. (1984a, June 15). The financial market data service for establishments. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments


Research Papers

The growth of the region

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Katherine Page

 

November 1, 1996

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Citation

Page, K. (1996a, November 01). The growth of the region . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-growth-of-the-region-


Research Papers

Fed. Rep. Of Germany

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter Bornitz

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1981

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Citation

Bornitz, P. (1981a, October 01). Fed. Rep. Of Germany. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/fed-rep-of-germany


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Citation

Zehnhoff, D. A. (1973a, January 01). The doubtfulness of representative samples in the field of industrial market research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/fed-rep-of-germany