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Research papers

From black & white to colour

The release of ANC leader Nelson Mandela and unbanning of the ANC in 1990 the eradication of all apartheid legislation from the statute books in 1993 and the first democratic multiracial general election in April this year have introduced dramatic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Christiane von Ulmenstein
September 1, 1994
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Citation

von Ulmenstein, C. (1994a, September 01). From black & white to colour. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/from-black-white-to-colour


Research papers

The effect of the realism of product representations on the validity of consumer evaluations

This paper illustrates the appropriateness of computer graphics for the creation of realistic representations of products that are not (yet) available, for the benefit of market research applications, particularly concept tests. An experiment is...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Roland F. Ortt, Gerard Loosschilder
September 1, 1994
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Citation

Ortt and Loosschilder (1994a, September 01). The effect of the realism of product representations on the validity of consumer evaluations. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/the-effect-of-the-realism-of-product-representations-on-the-validity-of-consumer-evaluations


Research papers

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: John A. Samuels
September 1, 1994
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Citation

Samuels, J. A. (1994a, September 01). From CAPI to HAPPI. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/from-capi-to-happi


Research papers

Innovate or die

This paper explores, describes and evaluates a number of models used in stimulating innovation, with special application to NPD and brand stretching. It is not intended to be a market research paper as such but instead builds on the author's...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Christine Restall
September 1, 1994
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Citation

Restall, C. (1994a, September 01). Innovate or die. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/innovate-or-die


Research papers

Meeting the information challenge

In order to ensure BT - the largest telecommunications supplier in the UK - obtains maximum value from its investment in market research, its Personal Communications (PC) Division has put in place an initiative - the creation of a market research...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Karen Ashton, David Smith, Andrew Dexter
Company: DVL Smith Ltd
September 1, 1994
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Citation

Ashton, Smith and Dexter (1994a, September 01). Meeting the information challenge. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/meeting-the-information-challenge


Research papers

Persuasive advertising

Marketers who wish to continually improve advertising productivity will begin to apply a Total Quality approach to the advertising development and management processes, using statistically sound (sales-related) measurement feedback at appropriate...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Margaret H. Blair
September 1, 1994
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Citation

Blair, M. H. (1994a, September 01). Persuasive advertising. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/persuasive-advertising


Research papers

Politicians on the political market in Poland

This paper discusses the political marketing problems inherent in the Polish new democracy. Since 1989 the political system has been developing in a state of constant change. It was very hard for voters to grasp the programs, goals and ideas...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Lena Kolarska-Bobinska, Piotr Starzynski
September 1, 1994
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Citation

Kolarska-Bobinska and Starzynski (1994a, September 01). Politicians on the political market in Poland. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/politicians-on-the-political-market-in-poland


Research papers

A database approach to the analysis of complex qualitative research data

It is argued in this paper that the use of text-databases implies a cost-effective and rational use of transcripts from broadly based qualitative studies. Special attention is drawn to the possibility of querying the data by means of an automatically...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Simon Ulrik Kragh
September 1, 1994
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Citation

Kragh, S. U. (1994a, September 01). A database approach to the analysis of complex qualitative research data. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/a-database-approach-to-the-analysis-of-complex-qualitative-research-data


Research papers

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Partha Rakshit
September 1, 1994
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Citation

Rakshit, P. (1994a, September 01). Forecasting of elections in the world's largest democracy. ANA - ESOMAR. Retrieved May 02, 2026, from


https://ana.esomar.org/documents/forecasting-of-elections-in-the-world-s-largest-democracy