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Videos

ESOMAR 20 Questions

ESOMAR 20 Questions provides a framework to guide ethical and transparent use of AI in market research. It helps buyers understand AI services, focusing on data privacy, accountability, and responsible AI practices, ensuring informed decision-making...

Catalogue: Asia Pacific 2024
Author:
Company: ESOMAR
November 21, 2024
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Citation

(2024a, November 21). ESOMAR 20 Questions. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/esomar-20-questions


Videos

Women In Research (WIRe) Panel

Join us for a dynamic discussion on the transformative impact of AI across our industry, with a focus on its effects on women, the challenges and opportunities it brings, and the critical upskilling needed for everyone to stay ahead. This session...

Catalogue: Asia Pacific 2024
Author:
November 21, 2024
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Citation

(2024a, November 21). Women In Research (WIRe) Panel. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/women-in-research-wire-panel


Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Videos

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
November 19, 2024
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Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight--12691


Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Research papers

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
Companies: MMR Research Worldwide, Haleon
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai


Videos

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today-12684


Videos

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
November 19, 2024
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Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/growth-by-doing-good--12709


Research papers

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
Companies: SKIM, Reckitt Benckiser, Reckitt
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge-