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Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021

Webinars

How to Ensure Data Security while Democratizing Knowledge

What's it about?Every day, businesses are accumulating more and more knowledge at a rate faster than ever before putting organizations at a crossroads between making sure data is secure but accessible at the same. It is a pressure many are facing...

Catalogue: Webinars 2022
Author: Dan Mallin
Company: Lucy
July 15, 2022

Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022

Webinars

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015
Authors: Lise Dreyfuss, Isabelle Marx
Company: Biofortis SAS
June 15, 2015

Webinars

Putting trackers on the right track

Marketers and brand managers need reliable information to understand today's complex, fast-moving business environments. Tracking studies deliver dynamic views of a changing marketplace. But trackers often mean significant investment. How can you be...

Catalogue: Webinars 2015
Authors: Chris De Angelis, Victor Bergh
Company: Research Now SSI
June 15, 2015

Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016