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Research papers

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. P. van Gent
June 1, 1976

Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019

Research papers

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf
Company: Procter & Gamble
June 15, 1991

Research papers

Searching for common ground in the New Europe (German)

The New Europe represents a unique challenge to companies and the research industry alike. Its structures and market dynamics are not yet firmly established. There are no valid "maps" or orientation systems which would be needed for reliable...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
June 15, 1991

Research papers

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Partha Rakshit
September 1, 1994

Research papers

Market information systems for marketing managers

This paper is a presentation of an actual Market Information System established at the Marketing Institute at the Copenhagen Business School. It is a user oriented system, aiming at helping the Market Manager to fully use the information value of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Authors: Sven Heede, Michael Pettersson, Knud Bab
January 1, 1995