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Videos

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"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017

Videos

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019

Videos

Business unusual in the new normal

Timely advice and shared experiences from business leaders in the region on the practicalities of running the company in the current challenging times.

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Chris Farquhar, Lynn Zhang, Vijay Raj
April 16, 2020

Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019

Videos

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019