Catalogue: "ESOMAR Congress 1968"

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Research papers

Search for potential clients (French)

Catalogue: ESOMAR Congress 1968
Company: IFOP
Date: June 15, 1968
Author: Philippe Irrmann

Research papers

Search for potential clients

Catalogue: ESOMAR Congress 1968
Company: IFOP
Date: June 15, 1968
Author: Philippe Irrmann

Research papers

Profitability and the comprehensive view (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean-Pierre Therme

Research papers

Profitability and the comprehensive view

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean-Pierre Therme

Research papers

Problems in communicating the results of market segmentation studies

Catalogue: ESOMAR Congress 1968
Company: Ogilvy
Date: June 15, 1968
Authors: Jacqueline Twigg, Alan Wolfe

Research papers

Predicting effects of brand name and consumer proposition on consumer purchase decisions

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: John M. Caffyn, Alison Loyd

Research papers

Practical experiences in using a high speed computer (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: C. Chemla

Research papers

Practical experiences in using a high speed computer

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: C. Chemla

Research papers

Postal contact

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Hakan K. E. Karlsson

Research papers

Possibilities and problems of cumulated surveys (German)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: Hans Dieter Klingemann, Franz Urban Pappi

Research papers

Possibilities and problems of cumulated surveys

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: Hans Dieter Klingemann, Franz Urban Pappi

Research papers

Philip Morris uses research based sales promotion (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Bernard Krief