Catalogue: "ESOMAR Congress 1994: Success Through Adaptation"

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Research papers

Company market research departments

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Margaret Holmes

Research papers

Charting the cultural future of markets

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine

Research papers

Building universal brand equity

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Michael F. Cramphorn

Research papers

Advertising for brand maintenance

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard

Research papers

Accountability for actioning results

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Mark D. Bullard

Research papers

A database approach to the analysis of complex qualitative research data

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Simon Ulrik Kragh