Catalogue: "ESOMAR Congress 1994: Success Through Adaptation"

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Research papers

Persuasive advertising

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Margaret H. Blair

Research papers

New cultural maps for the 90's

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Company: RISC S.A.
Date: September 1, 1994
Authors: Larry Hasson, Michel Ladet

Research papers

Meeting the information challenge

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Company: DVL Smith Ltd
Date: September 1, 1994
Authors: Karen Ashton, David Smith, Andrew Dexter

Research papers

Long-term, in-depth market analyses based on media market studies (German)

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1994
Author: Jochen Hansen

Research papers

Long-term, in-depth market analyses based on media market studies

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1994
Author: Jochen Hansen

Research papers

Let's take a new look at brand image measurement

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Companies: Burke, Inc.,
Date: September 1, 1994
Author: Peter Sampson

Research papers

Is the tail of market research wagging the dog?

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Martin C. van Herk

Research papers

Innovate or die

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Christine Restall

Research papers

From CAPI to HAPPI

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: John A. Samuels

Research papers

From black & white to colour

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Christiane von Ulmenstein

Research papers

Forecasting of elections in the world's largest democracy

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Partha Rakshit

Research papers

Developing speech recognition applications for market research

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Company: Kantar
Date: September 1, 1994
Authors: Bill Blyth, Heather Piper