Catalogue: "ESOMAR Congress 2002: Consolidation Or Renewal?"

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Research papers

Discovering unanswered consumer needs

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Author: Mark Friedl

Research papers

Crossing the knowledge and corporate boundaries to systematize invention and innovation

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Moskowitz Jacobs Inc.
Date: September 22, 2002
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès

Research papers

Catch them young and keep them long

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Rohin Malhotra, Joe Michael, Barbie Clarke

Research papers

Building holistic relationship communication programs in an interactive marketplace

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Don E. Schultz, Kirsti Lindberg-Repo

Research papers

Beyond media plans

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Hans Ulrich Krause, Oscar Jamhouri

Research papers

Automated web services for customer relationship management and market research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Acorn Marketing & Research Consultants
Date: September 22, 2002
Authors: Siu-wai Leung, Andy Kung, Tommy J. Tang

Research papers

Anticipate - don't just react

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Dialego AG
Date: September 22, 2002
Authors: Bernad Batinic, Andera Gadeib

Research papers

Advances in category management research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: PepsiCo
Date: September 22, 2002
Authors: Bill Bean, Stephen P. Needel

Research papers

A step forward in understanding shoppers using segmentation techniques

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Roger Allford, Caroline Ward, Natalie Evans

Research papers

A comparison of innovative qualitative research methods

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Itracks
Date: September 22, 2002
Authors: David Bradford, Lisa Kindig

Research papers

A brand with boundless energy

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Michael Malinoski, Randy Zeese